AN OUTSTANDING 44TH EDITION OF SIGEP FOR THE CASA OPTIMA GROUP!

3 stands covering a total of 2.300 square metres, 12.500 kg of gelato produced, and more than 40 thousand cups and samples distributed over the 5 days. 

The 44th edition of Sigep ended with record numbers for the Casa Optima group and the participating brands: MEC3, DOuMIX?, Giuso Guido and Pernigotti Maestri Gelatieri Italiani. 

For five days on the three stands, spread over a total area of 2.300 square metres, where approximately 700 people including the Italian and foreign sales force, marketing, Product Specialists, waiters, waitresses and bartenders, expended all their energy and passion to present  to the international public, from 155 countries, all the delicious novelties for artisanal gelato and pastries. 

12.500 kg of gelato produced and over 40.000 cups and samples distributed during the five days of the exhibition.  

Media coverage was also very high, with dedicated reports on the major national TV channels, newspapers, web tv and Internet sites.  

The visitors were literally conquered by the corner dedicated to DOuMIX?, the innovative brand with which Casa Optima has entered the world of mixed drinks, which every day was transformed  into a trendy cocktail bar with dj set and amazing signature drinks created by the brand Ambassador Marco Dongi. 

On the occasion of the Award Comunicando, promoted by the magazine Punto IT, Casa Optima was awarded the prize for the “Best Digital Strategy 2022”, whilst MEC3 received the most coveted recognition, “Unica 2022”, for its Abracadamia campaign, with the following motivation: A cheerful message that conveys positivity with a touch of magic. Winning choice of name that combines the magic word (abracadabra) with the product (macadamia). 

A truly exciting mixture of successes that our Group wishes to share with all its collaborators, customers, IEG (Italian Exhibition Group) and all the people who came to visit us in Rimini. 

Thank you for being with us, and see you in 2024!