A new look and a brand-new user experience for the Casa Optima Group website, the official launch of which took place after months of study and extensive work, resulting from the collaboration between the digital and marketing teams of Casa Optima, an Italian group that owns eight of the most popular and appreciated brands in the artisanal gelato, quality patisserie and the mixed beverages markets, and the independent integrated communications agency Life, a historic partner of the group for which it outlines the strategy and integrated communication of the various brands.
Thanks to UX/UI and look & feel analysis, the site translates what the Group represents in its entirety: the six elements that make up the menu explain the identity of Casa Optima through images, videos and texts, presenting the brands that are part of it, with their stories of excellence, and with a large space dedicated to Sustainability, which describes with tangible and concrete examples, Casa Optima’s commitment towards the wellbeing of the planet and for the people who inhabit it.
The new website has been designed to offer the visitor a smooth and secure browsing experience. Thanks to advanced web architecture and a scalable backend system, the site handles effectively high volumes of traffic and ensures fast response times. In addition, the responsive design, careful attention to aesthetics and visual consistency allows you to have a modern and appealing user interface. Finally, the choice of the typography and the inclusion of high-quality photo and video content reflect the identity of the Casa Optima Group, offering the user an engaging and professional experience.
“The Casa Optima website is not just a simple digital platform, but an authentic representation of the Group’s identity, its values, projects, activities, and the entire world that revolves around the brands that are part of it,” - States Matteo Sala, CMO Casa Optima Group.
“The digital touchpoint has become an essential marketing lever, especially in a global and competitive B2B environment. This project once again demonstrates the trust and constructive collaboration that characterize our partnership with Casa Optima. We will continue to work with passion and dedication, developing innovative strategies and creative solutions that enhance Casa Optima and its brands and that will strengthen their market leadership.” - States Alberto Tivoli, sole Administrator of Life.
In addition to the launch of the new website, Casa Optima with its dedicated marketing and communications team worked in tandem with Life to outline the strategy and integrated communication of the different brands through the implementation of multiple on and offline campaigns and new product launches, the Sigep exhibition set-up and digital communications, videos and catalogues, demonstrate the ability to use all the levers of 360° communication.